‘What you say counts’ campaign supported by science made simple

science made simple, award winning Cardiff based science communication company are delighted with the ‘What you say counts’ campaign being launched today in Cardiff bay, which is designed to increase positive attitudes about maths. ‘science made simple’ are currently touring Wales with a Welsh Government funded Maths Careers show, and have free maths resources available for teachers and parents.

In Wales, maths results are the lowest out of the core subjects. Numeracy skills are essential in adult life, so why do many of us say that we’re ‘no good at maths’ and ‘couldn’t do it at school’? Part of the problem is the negative image of maths as being ‘too hard’, and ‘boring’.

Following a poll which found 3 in 10 parents in Wales admitted to being negative about maths in front of their children, (http://www.bbc.co.uk/news/uk-wales-26405765) education minister Huw Lewis has introduced a ‘What you say counts’ campaign, which is being launched today. The idea is to change attitudes towards maths, starting with our everyday lives –from adding up the cost of the shopping, to working out a bus timetable or TV guide. Approaching such tasks positively will help to shake the stigma that it’s acceptable to be bad at maths, and reinforce the necessity of maths in everyday life.

science made simple deliver high quality shows on STEM subjects (Science, Technology, Engineering and Maths) and are currently doing their bit to change attitudes towards maths in Wales by touring a maths careers show (http://www.sciencemadesimple.co.uk/shows/secondary/maths_apps) in secondary schools throughout Wales. ‘MathsApps’ has been produced in collaboration with the Wales Institute of Mathematical and Computational Sciences. This show introduces students to several individuals who use maths in their jobs – from hairdressing to computer game design, from sports science to the Bloodhound SSC project.

‘science made simple’ presenter Zoë Randell discusses angles with the help of Mr Price from Fitzalan High School

‘science made simple’ presenter Zoë Randell discusses angles with the help of Mr Price from Fitzalan High School

Teachers in Welsh secondary schools have been sporting pink wigs for the sake of maths, while students attempt to use maths to win jelly beans. 12-14 year olds throughout Wales have been finding out why it’s difficult to predict the weather for more than a few days in advance, and how pendulums travel through the air, all using maths.

Becky Holmes, Marketing and Staff Manager at science made simple was happy to hear about the new campaign. “Often, I go into schools and the students tell me they’re no good at maths and don’t like it. After the MathsApps show, they’ve proven themselves not only able at maths, but they enjoy doing it too. And they have an appreciation of how much they are likely to need maths after school too”.

Becky has two young children of 3 and 4 years, and in her opinion, it’s never too early to introduce children to the joys of maths. “Me and my husband use maths all the time with our kids. From silly stuff like getting them to count out how many chips they want, to getting Zach (4) to tell me how hot it’s going to be that day from the weather forecast”.

Make the change today and start being positive about maths. Find games to do at home, and worksheets for schools on the science made simple website: http://www.sciencemadesimple.co.uk/mathsapps

Chaos pendulums in action - a spectacular sight

Chaos pendulums in action – a spectacular sight



Science made simple is a Cardiff-based social enterprise with a passion for science, maths, and all things associated with it! We aim to share our enthusiasm by offering a selection of inspirational and educational experiences that are tailor-made for schools, festivals, adult audiences and the public. Our mission is to inspire the next generation of scientists and engineers, to engage the wider public with STEM (Science, technology, engineering and maths) as part of popular culture.

Contact science made simple on 02920 876 884 or zoe@sciencemadesimple.co.uk

Becky is available to comment 07540116022