Working with the media

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Why should scientists engage with the public? What do we know about what they think, and how can this help us become better at framing our messages? To reach a mass audience it is essential to work in partnership with the mass media.

On this course delegates will learn about why relationships between scientists and the media can be difficult and how they can build a more positive experience for both parties by understanding the different needs of both sides. Using experiences from various campaigns and events, delegates will examine case studies of success and failure and get a unique opportunity to practice their skills in a safe environment to get them media-ready!

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